We hear it almost every time we speak with a new client in Austin – “Should I update my Austin WordPress website?”
If you’ve been asking yourself that question, then the answer is probably yes. But that doesn’t mean a big financial investment! Many people in Austin think that means a complete WordPress rebuild, but usually it’s just a matter of modernizing and updating what is already there.
Yes, your Austin WordPress website works. People can find it, and it has the important information. But does it perform in search engines? Is it mobile friendly? Is it reliable? Even if the answers to all of those questions are yes, it’s still worth looking at redesigning your site if it hasn’t been updated in more than a few years.
It’s less expensive than many assume to overhaul and update a site. We have updated many websites in the space of two days, for thousands less than the company owner thought it would be!
Visual Austin Website Appeal
People are becoming more and more savvy when it comes to online interactions. Visitors can easily tell if a website is old. Having an outdated website design tells visitors that the company doesn’t keep up with the times, and reflects poorly on the brand.
Digital Marketing Austin
Austin digital marketing is central to virtually every company’s health and growth, and the Austin small business company website is at the center of it all. In fact, every marketing a company makes leads to the Austin website. If a site isn’t supporting marketing campaigns, those campaigns won’t perform as well as they could.
Automated hackers can easily deposit code on older sites, even those from last year. Sometimes it’s not evident that your site has been hacked as they install unseen code that works for them unseen – masking for spam, false identities for fraud, your site can be utilized by criminals around the world if it is not secure. It’s critical to update your site regularly in order to foil these hackers and bots!
Search engines are constantly updating their algorithms to prioritize the best websites for internet users. An Austin WordPress website that is top ranked today can plunge tomorrow, if it’s not updated to meet current standards. For instance – sites that are not fully mobile friendly and touch-screen ready are being flagged and dropped at an increasing rate.
Website Load Times
Code updates can increase the load time of older sites, which results in a poor user experience and will drop a website’s SEO rankings. It’s important to regularly update websites to keep up with code standards and ensure an optimal load time.
There are many more reasons to consider when deciding when to upgrade or update your website. Call us today for your complimentary Austin digital marketing consultation to find out where your Austin WordPress site stands! 512-412-2967