- Custom WordPress & Shopify sites
- Performance-focused builds (speed, Core Web Vitals, mobile)
- Clear page structure for both users and search
- Easy for you to manage and update over time
We build for how people search. AI-driven discovery. clarity and performance. long-term visibility. real decision-making.
Digital strategy, web design, and search visibility for small and mid-sized businesses in Austin, Texas.
HS Creative is an Austin-based digital marketing firm that helps small and mid-sized businesses compete where it matters most: search visibility, clear messaging, and conversion. We design and build custom websites that don’t just look good. They are structured to rank, communicate value quickly, and turn qualified traffic into real leads and sales.
Our work starts with how people actually search, compare, and decide. From there, we design and develop responsive websites on WordPress and Shopify, built with strong information architecture, clean user experience, and content aligned to search intent. The result is a web presence that captures attention fast, builds trust, and supports long-term growth instead of short-lived spikes.
HS Creative offers a full range of Austin digital marketing services including WordPress and Shopify web design and development, SEO and AI search optimization, pay-per-click (PPC) advertising, social media strategy, and e-commerce development. Everything is built as part of a larger system, not one-off tactics, so your website and marketing work together to generate qualified leads and consistent results in Texas and beyond.
WEB DESIGN
Websites built to convert – not just look good.
Your website is your most important salesperson, 24/7. We design and build WordPress and Shopify sites that are fast, clear, and easy to use. Clean layouts, simple navigation, and strong calls to action help turn visitors into actual leads and booked appointments.
SEO
Search engine optimization that supports both classic and AI search.
We focus on the fundamentals that matter long-term: clean site structure, focused content, and technical SEO that helps search engines (and generative engines) understand who you are, what you do, and where you do it.
- Technical audits and clean-up
- On-page optimization and internal linking
- Local SEO and Google Business Profile support
- Content planning around real search intent
AI SEARCH & GEO
AI Search & Generative Engine Optimization (GEO).
Search is changing. We structure your site and content so AI tools like Google’s AI Overviews, Perplexity, and ChatGPT are more likely to pull from your pages when they generate answers. The goal: your business shows up as the trusted source.
- Research into how your topics appear in AI search
- Content patterns that are easy for AI to parse and quote
- Entity and schema work so your brand is “understood”
- Ongoing adjustments as AI search evolves
See why these small businesses use HS Creative to generate more leads, more business and more revenue.
SEM / PAID SEARCH
Search campaigns tuned for intent and ROI.
We plan, build, and manage Google Ads campaigns that pair tightly with your website and SEO work. No random clicks – just structured campaigns that drive the right visitors to the right pages.
- Keyword and competitor research
- Clean campaign and ad group structure
- Ad copy, extensions, and landing page guidance
- Ongoing optimization and clear reporting
ANALYTICS
Analytics that show what’s actually working.
We connect your site, search, and campaigns into one measurement layer so you can see which channels and pages are pulling their weight. No black boxes – just clean data and simple, useful reports.
- GA4 + Tag Manager setup and clean-up
- Conversion and event tracking for key actions
- Dashboard-style reporting you can check at a glance
- Insight-driven recommendations, not just data dumps
LOCAL & LOCATION-BASED
Local and location-based campaigns that focus on your market.
For businesses that depend on geography, we build location-aware strategies that put you in front of the right people around your offices, service areas, or events.
- GEO-targeted search and display campaigns
- Strategies tailored to local and regional businesses
- Support for multi-location and service-area brands
- Tracking by location so you know where results come from
Build a Site That Drives Qualified Traffic
Austin, Texas-based HS Creative provides search-first digital marketing services including AI Search & Generative Engine Optimization, Web Design & Development (WordPress + Shopify), SEO Optimization, Local & Location-Based SEO, SEM & Paid Search Management, and Analytics & Conversion Tracking. Explore our services to see how we build visibility, drive qualified traffic, and improve conversion performance.
