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SEO services austin

SEO Austin – Why does it take so long to work?

By SEO, Web Design, WordPress

So many WordPress SEO digital marketing companies in Austin and elsewhere promise fast results, first page rankings, etc. etc. etc. Anybody who tells you those things is a scammer. Full stop. Period!

SEO Austin – Why does it take so long?

Excellent WordPress SEO work is a digital marketing investment that takes time and creativity, and is not a “wash and repeat” checklist effort. Effective SEO requires constant analysis, consistent ongoing effort, and an agile attitude. Client involvement in digital marketing is critical, as content creation is a key part of SEO work. If you work with HS Creative on your SEO, we will coordinate with you to develop strategies and create content that fits your company’s voice and yields measurable results.

Why does it take so long to see results from Austin SEO digital marketing?

Google, Bing and other search engines algorithms are constantly changing. We have many strategies that we use to get them to respond quickly to the changes and improvements we make on your site, but no SEO company can control the speed by which the engines respond. Some things that can affect the timing of your SEO results can include:

  • How long your domain has been registered
  • How long your website has been in existence can take longer to gain “cred” (redesigning an existing site is usually better than launching a new site with a different domain)
  • How long your business has been going
  • Where else your business is linked / featured/ listed online
  • How competitive your keywords goals are
  • The density and quality of your competition
  • Your geotargeting goals
  • The past health of your site (were you ever hacked? Was your site poorly built? these damage your site’s reputation and can take time to repair / regain the confidence of the search engines)
  • Have you been in non-compliance in the past?
  • Is your site mobile friendly and responsive?
  • Cross-browser compliance
  • Image optimization
  • The quality and relevance of your content
  • Metatag and xml sitemap health
  • Is your site download speed optimal?

There are countless additional factors that can effect how long your SEO will take to see measurable results, these are just a few! Give us a call, we are happy to audit your site and give you our recommendations.

Remember… SEO results take time

SEO digital marketing results are not instant. SEO Austin is a long term investment. The goal of course is to improve your website’s search engine rankings so you can rely on organic (free!) traffic to your website and subsequently reduce your paid ad spends. It is important to remember that this process is a marathon, not a sprint.

It can take many months for the search engines to start rewarding your site with improved rankings, especially if your site is new or does not have many pages to begin with. Be prepared! You may not see any differences for quite a while. Results are not guaranteed, and the timing for your investment to begin paying off is not easily predicted.

With that said, rest assured that your investment is a wise one – our track record speaks for itself! If you consistently follow the strategies produced during this process, with time we are confident that you WILL achieve your SEO goals!

SEO services austin
digital marketing austin

Digital marketing Austin you own the car – we just borrow the keys!

By SEO, Web Design, WordPress

Sadly, I can’t even count the number of clients that have come to me not knowing their own username and passwords to log into their domain registrar, web hosting, you name it.

It’s an unfortunate reality that there are a ridiculous number of digital marketing “experts” experts and even established firms that somehow convince their clients that they should hold the keys to your kingdom. This couldn’t be further from the truth.

Digital marketing Austin companies shouldn’t own your accounts!

There is absolutely no reason that you shouldn’t own every single account associated with your business. Your website, Google analytics, PPC Google ads, Facebook ads, social media accounts, you name it. It should all be yours!

It’s easy enough to provide administrative access to a digital marketing firm or a consultant that is managing your campaigns or website, but there’s absolutely no reason for them to own these accounts.

Our philosophy has always been that the client owns the car, we only drive it when you give us the spare keys!

Have you been burned by digital marketing companies who hold your accounts hostage?

If the answer is yes, don’t feel bad! You’re FAR from alone.

ACCESS AND OWNERSHIP – all accounts and content should belong to you!

Social media and ppc ad digital marketing accounts, Google analytics and other digital marketing tools are your property.

Instead of using our accounts, we will help you set up your own – and then show you how to invite HS Creative as a guest administrator so we can manage them on your behalf. This access can be revoked by you at any time.

We believe strongly that nobody but your company should ever “own” anything that has to do with your digital marketing, whether that is managing your website, hosting, domain, and ad campaigns. Any content that we generate on your behalf belongs to you.

You will always retain control of all your accounts and content, logins and passwords, period. Have somebody telling you different? Ditch them, fast!

digital marketing austin
austin seo

SEO Austin – What’s Involved?

By SEO, Web Design, WordPress

SEO Austin – What’s involved?

The SEO work we do for our clients here in Austin Texas is custom designed for each business. One size definitely does not fit all! Here is a list of just some of the items that we will take care of for you if you decide to work with us on your Austin SEO.

 SEO Austin work can include:

– Competitor research & monitoring

– Keyword & key phrase research & strategy

– Geographic targeting

– Link building strategies

– Link monitoring & management (broken links, “toxic” backlinks, etc)

– Site performance – speed checks & ongoing optimization

– Mobile responsivity and browser compliance

– External listing monitoring / alerts

– Sitewide metag maintenance

– XML sitemap & indexing maintenance

– Content editing & management

– Original content creation / guidance (coordinate with Client for new content – blogs will be important!)

– Landing page construction & maintenance

– Google listing monitoring

– Blog strategy & creation

– Image creation, optimization & insertion

– Ongoing consulting & strategy in cooperation with Client (be prepared – we will give you homework!)

SEO Austin Reports, analysis & strategy

We don’t waste your time with basic SEO checklists that are a bunch of obvious fluff. Rather, we concentrate on providing our clients with easily understood SEO Austin reports that accurately reflect what’s going on with your digital marketing efforts.

Included in your agreement:

– Monthly 20 minute Zoom / Google Meeting to touch base, address questions, plan for the upcoming month

– Quarterly performance reports, with strategy recommendations

– Quarterly 45 minute Zoom / Google Meeting to review reports and discuss strategy for upcoming quarter

Content is king when it comes to SEO!

A key aspect to an effective Austin SEO strategy is consistently creating and posting original, relevant content.  We will be asking you to help us by providing us with content that we can edit, adjust and use as part of our ongoing SEO Austin efforts.

Give us a shout! We’d love to help with your Austin SEO work.

austin seo
SEO austin metatags

Do Keyword Meta Tags Help Your Austin Website’s SEO?

By SEO, Web Design

Austin SEO (search engine optimization) is a tricky, ever changing landscape. The algorithms and data sets used by Google, Bing and the other search engines are constantly adjusting to accommodate the vast amount of information circulating throughout the World Wide Wonderland. Our challenge as optimizers working to help our clients is to anticipate these adjustments as we maintain websites and tweak content and code to secure a solid corner where their SEO is earning them organic traffic that results in customers or sales.  I do have a theory as to how Google develops its ranking algorithms – read it at your leisure and see if you agree.

Do keyword meta tags help boost your Austin TX SEO ranking?

Clients assume, understandably, that keyword meta tags are the first thing to insert into the code of your website pages to start optimizing. When Google first was a thing (remember that??) keyword meta tags embedded in the code at the top of the each page were critical – they were heavily weighted by the search engines, as that was before the days of the millions of click-bait websites that now clutter up the information highway.

Ok, so keyword meta tags have a history of being highly important. The question is, do keyword meta tags help your search engine ranking nowadays?

The answer is: NO they don’t.

Back in 2009, Google officially announced something they had already implemented – “Google no longer uses keyword meta tags in web ranking.”

That same year, Yahoo announced the same thing – they would no longer use keyword meta tags as a factor when determine website rankings. Bing’s announcement didn’t completely disavow keyword meta tags but the reality is the same. Keyword metatags were so heavily abused they became obsolete in terms of content indicators.

So why do so many people still take the time to enter them in? Habit, for one. Also, theres a feeling of “but what if they’re just SAYING they don’t use them for ranking, but they actually DO!” Well, there’s that possibility I suppose. But think about how many zillions of websites are out there who over the years have stuck any old keyword in the meta tags trying to climb in rankings without containing relevant content. It makes complete sense that they are now useless. Also, I really don’t think Google is trying to pull the meta wool over our eyes, with this one at least. They’d rather developers spend more time working on SEO that actually indicates legitimate content, that’s what helps Google in the long run as they can deliver higher quality content to the end user.

Austin SEO metatags are important – just not KEYWORD tags!

Let me be clear, I am NOT saying that meta tags in general are useless – I’m just talking about KEYWORD meta tags. Title and description tags among others are absolutely critical when working on your site’s SEO. You definitely should design your SEO efforts around your target keywords and phrases and incorporate them as much as you can into the content of your site – just don’t waste any time messing around with keyword meta tags. Instead, use that time to improve other angles of your site!

SEO austin metatags

Is Your Site Mobile Friendly? Not sure? Here is how you check!

By SEO, Web Design, WordPress

Is your website mobile friendly? The majority of users coming to your site are likely on a mobile device, and if your website isn’t mobile friendly you could be losing business simply because the site doesn’t work properly. We have all experienced it, you visit a site on your phone and you have to scroll then tap and zoom just to be able to read the text.

Every website we produce here at HS Creative is optimized to work seamlessly on mobile devices.  While using a separate mobile friendly version is an option, we generally advise against this as it can lead to content inconsistencies, along with duplicate content that can hurt your search engine optimization (SEO).  In our experience it’s far better to build your site mobile friendly from the start, saving you a lot of time and headaches in the long run!

If you are not sure if your website is mobile-friendly, Google has a great tool to check your site called the Mobile Friendly Test.

Should I update my Austin WordPress website?

By SEO, Web Design, WordPress

We hear it almost every time we speak with a new client in Austin – “Should I update my Austin WordPress website?”

If you’ve been asking yourself that question, then the answer is probably yes. But that doesn’t mean a big financial investment! Many people in Austin think that means a complete WordPress rebuild, but usually it’s just a matter of modernizing and updating what is already there.

Yes, your Austin WordPress website works. People can find it, and it has the important information. But does it perform in search engines? Is it mobile friendly? Is it reliable? Even if the answers to all of those questions are yes, it’s still worth looking at redesigning your site if it hasn’t been updated in more than a few years.

It’s less expensive than many assume to overhaul and update a site. We have updated many websites in the space of two days, for thousands less than the company owner thought it would be!

Visual Austin Website Appeal

People are becoming more and more savvy when it comes to online interactions. Visitors can easily tell if a website is old. Having an outdated website design tells visitors that the company doesn’t keep up with the times, and reflects poorly on the brand.

Digital Marketing Austin

Austin digital marketing is central to virtually every company’s health and growth, and the Austin small business company website is at the center of it all. In fact, every marketing a company makes leads to the Austin website. If a site isn’t supporting marketing campaigns, those campaigns won’t perform as well as they could.

Website Security

Automated hackers can easily deposit code on older sites, even those from last year. Sometimes it’s not evident that your site has been hacked as they install unseen code that works for them unseen – masking for spam, false identities for fraud, your site can be utilized by criminals around the world if it is not secure. It’s critical to update your site regularly in order to foil these hackers and bots!

Austin SEO

Search engines are constantly updating their algorithms to prioritize the best websites for internet users. An Austin WordPress website that is top ranked today can plunge tomorrow, if it’s not updated to meet current standards. For instance – sites that are not fully mobile friendly and touch-screen ready are being flagged and dropped at an increasing rate.

Website Load Times

Code updates can increase the load time of older sites, which results in a poor user experience and will drop a website’s SEO rankings. It’s important to regularly update websites to keep up with code standards and ensure an optimal load time.

There are many more reasons to consider when deciding when to upgrade or update your website. Call us today for your complimentary Austin digital marketing consultation to find out where your Austin WordPress site stands! 512-412-2967

austin web designer

What is Google’s SEO Algorithm Development Process?

By SEO, Web Design

How exactly does Google figure out the algorithms they use to rank websites in search results? Wouldn’t we love to know!

SEO is a crazy wild west and the search engines have the job of trying to deliver high quality search results that show users exactly what they are looking for. It’s a mind boggling task, and the process is kept a tightly sealed mystery so that us SEO professionals are kept guessing.

Or at least it WAS – until now! I have top secret insider information that you will find nowhere else about how Google develops the algorithms that crawl the internet, parse the data and rank content. I made a journey to Google HQ and was taken to the center of the brain. Allow me take you on that same journey so you can see for yourself how Google creates SEO standards for ranking websites.

Here we go…

You have been traveling for days by air, train and boat, blindfolded, and have finally arrived at Google headquarters. As they remove your blindfold you see that you are within a ultra-high security compound, surrounded by an empty desert stretching as far as you can see. You are taken to the building at the center of the compound, where guards with machine guns escort you wordlessly through ten biometric security systems. Once inside, they shove you into a chamber that sprays you with some sort of decontaminating chemical and wait while you put on a full body hazmat coverall and space helmet. They write your name on a “My Name Is” sticker and slap it on your chest. You ask them why you have to wear this crazy getup and one dead-eyed guard mumbles “Google can’t have you contaminating their SEO geniuses with your disgusting peasant germs now, can we. Let’s go.”

You are taken through a white-tiled room, to a shiny metal elevator. As the doors slide open and you venture inside, you notice the Google logo inlayed in the back wall with what looks like gold. There are cameras in every corner that follow your movements. The doors seal silently behind you and suddenly you are plummeting downward, dropping at top speed, miles beneath the surface of the earth.

When you reach the bottom after what seems like an eternity, the doors open and you cautiously exit, entering a long hallway. Along the hallway there is a series of doors. You see a small glass window high up on the first door. You slowly approach the door and get your first look inside.

Standing higher on your tiptoes to try and see better, your space helmet clunks into the glass. What you see is a surprise – you assumed, understandably, that Google’s innermost headquarters would be sort of futuristic – sleek and minimalist, like the buildings miles above you. Don’t worry, everybody thinks that, it’s natural! You’re now one of just a handful of people on earth who know the truth.

The vast room you see as you peer through the glass looks strikingly like the library at Hogwarts. Countless books line the walls from floor to ceiling, with tall rolling ladders arranged to access them. Long wooden tables are illuminated with candles in tall ornate holders, evenly spaced along the length of the tables from end to end. The surfaces of the tables are overflowing with stacks and stacks of papers and books.

As you look around you count exactly one hundred frizzle-haired geniuses milling around. (You can tell they are geniuses because they are all wearing thick glasses and have suede patches on the elbows of their tweed jackets.) The armed guard at your elbow speaks up.

“In case you were wondering, there are ten vaults like this,” he says, and you realize that ten rooms each packed with a hundred geniuses think-tanking Google’s SEO algorithms is sort of perfect, with a googol being 10100 and all.

Some of the geniuses are hunched over computers, examining their screens and pecking at the keyboards with their index fingers. Some are paging through ancient, dusty tomes, muttering to themselves. Several are furiously scribbling equations with squeaky chalk on blackboards, occasionally mumbling and scrubbing out big sections with their tweed sleeves before starting in again. Some are simply staring into space, thinking.

Suddenly, you are startled when one of the nerd-geniuses (this particular one is an elderly red haired woman with an English accent) leaps up, dings a bell on the table and announces loudly, “Eureka! I have done it! A new algorithm! A new, brilliant Google algorithm! This is the one, I tell you! The one!” She looks around the room expectedly, beaming.

All the other geniuses in the room start listlessly clapping, but you can see them rolling their eyes at each other behind the excited red-haired lady genius’s back. Each of them clearly thinks the algorithm they are working on is WAY better than hers. The excited genius scribbles on a scrap of paper, yanks the door open and pushes her way past you to hurry top speed down the hallway, waving the scrap of paper in the air wildly and shouting “Eureka! Eureka!” as she runs. You follow closely behind, passing door after door of more genius-filled vaults, your space helmet fogging slightly as you break into a sweat trying to keep up with the red-haired lady (you’re not accustomed to running in a hazmat suit).

 

The genius slides to a halt in front of a massive oak door at the end of the hallway and starts banging an iron door knocker that looks like Medusa. The echoes from the door knocker reverberate down the hallway. A voice from behind the door growls “You may enter!”

You can’t believe what you are about to see! This is it! The center of Google! The answer to the ultimate SEO mystery!

 

The genius takes a deep breath, shoves her thick glasses higher on her nose and enters the room. She approaches the desk with reverence. She bows and holds the scrap of paper in front of her, like an offering. “I have a new Google algorithm, sir!”

You look past her…

and…

and…

this is what you see:

And that, my friends, is how Google develops the algorithms that rank websites. Now you know!