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hscrafted

SEO

Boost Your Business with HS Creative’s Local SEO Services in Austin

As a small business owner in Austin, you face fierce competition from other local businesses. That's why HS Creative, an Austin-based SEO optimization firm, offers a range of digital marketing services, including our local SEO services. Our local SEO services are designed to help small businesses in Austin improve their visibility in local search results, attract more targeted traffic to…
hscrafted
March 27, 2023
SEO

Long-Form vs. Short-Form Content: Which is Better for SEO?

In the world of SEO, content is king. But when it comes to creating content, there are two types that are often pitted against each other: long-form and short-form. While both can be effective for SEO, they have different strengths and weaknesses. Let's take a closer look at long-form vs. short-form content for SEO and help you decide which is…
hscrafted
March 12, 2023
WordPress

How to Display Custom messages based on Office Hours in WordPress

Have you ever needed to display a custom message to your website visitors based on the time of day? Maybe you want to let them know when your business is open, or encourage them to contact you during certain hours. Recently, one of our clients came to us with a similar request. They run a service-based company with office hours…
hscrafted
March 6, 2023
SEO

Understanding Core Web Vitals: Key Metrics That Impact Your Website’s SEO

Google's Page Experience update, released in June 2021, marked a significant shift in the search engine giant's approach to ranking websites. With a focus on delivering a positive user experience, Google introduced Core Web Vitals, a set of metrics that measure three aspects of a user's page experience: perceived page load speed, responsiveness, and visual stability. The Core Web Vitals…
hscrafted
March 1, 2023
SEO

Long Tail Keywords: What They Are and How to Use Them for Your Business

When it comes to optimizing your website for search engines, choosing the right keywords is crucial. While short-tail keywords may be more popular, long-tail keywords can help you reach a more targeted audience and boost your search rankings. In this blog post, we'll explain what long tail keywords are and how you can use them to optimize your website for…
hscrafted
February 26, 2023
SEO

How to Use Long Tail Keywords to Optimize Your Content

When it comes to SEO, targeting the right keywords is essential for improving your search engine rankings and driving traffic to your website. While short-tail keywords are important, long-tail keywords can also play a key role in optimizing your content. So, what are long tail keywords, and how can you use them to optimize your content? In this blog post,…
hscrafted
February 12, 2023
SEO austin metatagsSEOWeb Design

Do Keyword Meta Tags Help Your Austin Website’s SEO?

Austin SEO (search engine optimization) is a tricky, ever changing landscape. The algorithms and data sets used by Google, Bing and the other search engines are constantly adjusting to accommodate the vast amount of information circulating throughout the World Wide Wonderland. Our challenge as optimizers working to help our clients is to anticipate these adjustments as we maintain websites and…
hscrafted
December 16, 2020
digital social marketing atxWeb Design

Austin Digital Marketing -You Pollen, Customer Bee

When you think of social media in Austin, it often feels like you’re stuck in one place, waiting for people to notice you. That couldn’t be further from the truth. Use Austin Digital Marketing to attract customers! You are like pollen, drawing bees to you – and the brighter your flower (your content), the quicker they come to snoop around.…
hscrafted
January 1, 2020