Strategy & Insights

Should I update my Austin WordPress website?

We hear it almost every time we speak with a new client in Austin – “Should I update my Austin WordPress website?” If you’ve been asking yourself that question, then the answer is probably yes. But that doesn’t mean a big financial investment! Many people in Austin think that means a complete WordPress rebuild, but usually it’s just a matter of modernizing and updating what is already there. Yes, your Austin WordPress website works. People can find it, and it has the important information. But does it perform in search engines? Is it mobile friendly? Is it reliable? Even if the answers to all…

SEO Web Design WordPress

New E-Commerce WordPress site for GoSac

We just launched a new e-commerce site for GoSac (www.gosac.com). GO SAC is the is the ultimate packable, lightweight, and fashionable bag that conveniently folds into its matching cosmetic case for easy use. Check out the new site here:  www.gosac.com

HS Creative

What Exactly IS WordPress, Anyway?

  What exactly is WordPress, anyway? I get asked by clients all the time, “What exactly is WordPress and would it be a good idea for me to use it?” WordPress is an open source, template-based content-management system (CMS) and blogging tool that resides on a web server. In other words, WordPress is a website infrastructure and management system that can be used “out of the box” by consumers to set up simple blogs, or customized by developers to house more elaborate websites. WordPress website content can be easily updated and managed in-house by the website owner without the need for a “Webmaster” who…

Web Design

The Keystone of Austin Digital Marketing

When it comes top Austin digital marketing, there is a focal point you should be aware of as a small business owner. Just as the keystone is the most important piece of a bridge, a well-branded website is the centerpiece of your marketing. The Austin Digital Marketing Bridge Think of your marketing platform as a bridge across which visitors must cross. Every step should feel solid and inviting and related to each other (BRANDING!), otherwise the traveler will feel uncomfortable and turn right around. If you are successful in enticing them the entire length of the span, you are rewarded with an engaged new…

Graphic Design Social Media Web Design

How to Cherry Pick Your Digital Marketing Austin Customers

When it comes to finding potential Austin customers on social media, you have all the freedom in the world to pick and choose. By selecting hash tags and writing content that appeals to a certain type of Austin customer who is looking for a service, you can position your small business Austin digital marketing to be found by exactly the type of Texas customer you are looking for. Small Businesses in Austin using Digital Marketing Strategy For instance, say you’re a cupcake bakery. You do a lot of business with your “Mom” customers, who come to buy cute cupcakes for their kids’ birthday parties…

Graphic Design Social Media Web Design