Strategy & Insights

Austin Digital Marketing -You Pollen, Customer Bee

When you think of social media in Austin, it often feels like you’re stuck in one place, waiting for people to notice you. That couldn’t be further from the truth. Use Austin Digital Marketing to attract customers! You are like pollen, drawing bees to you – and the brighter your flower (your content), the quicker they come to snoop around. Even if they don’t actively pick you up, exposure is good – it sticks to their legs as they fly around, and if your flower was nice they’ll be back. The goal is to get picked up by each of your visitors and carried…

Social Media Web Design

Facing Facebook in Small Business Digital Marketing Austin

Behind every Facebook user there is a story. Each is keeping a personal journal of sorts, marking events in their life and passing the time with friends as they browse their timeline on their laptop. Successful Austin Digital Marketing with Facebook Facebook is the success it is because it is a personal journey that each person can make their own. Your business Facebook presence is a part of this story. The trick is to make your posts just personal enough to fit in each user’s timeline without feeling too commercial, while keeping it surface enough to not intrude on their real life friendships. There’s…

Graphic Design Social Media Web Design

WordPress Makes Life Easy for Austin Small Business

We are often asked by clients who come to us with older websites and are considering a move to a WordPress system what the benefits would be, so we thought we’d list a few of the “biggies” here. In-House WordPress Austin Website Content Management The big obvious benefit to establishing a WordPress platform for your Austin small business website is that it enables the website to be easily administrated internally, with minimal training. A variety of user security levels can be applied for different levels of access such as authors, editors and administrators, and when editing a page the system is much like editing…

Web Design

Water your Twitter Garden, with Austin Digital Marketing!

Social Media can help your company in many ways, but one of the benefits that many marketers fail to recognize is that of getting to know your customers and their behavior better. Digital Marketing Austin Sure it’s great to have digital marketing success in Austin with a coupon campaign or receive a slew of retweets for a Twitter promotion, but when we think about long tail success with Austin digital marketing it’s all about understanding your customer base. One of the mistakes people make on Twitter in particular is forgetting to explore. By searching the very hashtags you are using in your own posts…

Social Media Web Design

Should I update my Austin WordPress website?

We hear it almost every time we speak with a new client in Austin – “Should I update my Austin WordPress website?” If you’ve been asking yourself that question, then the answer is probably yes. But that doesn’t mean a big financial investment! Many people in Austin think that means a complete WordPress rebuild, but usually it’s just a matter of modernizing and updating what is already there. Yes, your Austin WordPress website works. People can find it, and it has the important information. But does it perform in search engines? Is it mobile friendly? Is it reliable? Even if the answers to all…

SEO Web Design WordPress

New E-Commerce WordPress site for GoSac

We just launched a new e-commerce site for GoSac (www.gosac.com). GO SAC is the is the ultimate packable, lightweight, and fashionable bag that conveniently folds into its matching cosmetic case for easy use. Check out the new site here:  www.gosac.com

HS Creative

What Exactly IS WordPress, Anyway?

  What exactly is WordPress, anyway? I get asked by clients all the time, “What exactly is WordPress and would it be a good idea for me to use it?” WordPress is an open source, template-based content-management system (CMS) and blogging tool that resides on a web server. In other words, WordPress is a website infrastructure and management system that can be used “out of the box” by consumers to set up simple blogs, or customized by developers to house more elaborate websites. WordPress website content can be easily updated and managed in-house by the website owner without the need for a “Webmaster” who…

Web Design

The Keystone of Austin Digital Marketing

When it comes top Austin digital marketing, there is a focal point you should be aware of as a small business owner. Just as the keystone is the most important piece of a bridge, a well-branded website is the centerpiece of your marketing. The Austin Digital Marketing Bridge Think of your marketing platform as a bridge across which visitors must cross. Every step should feel solid and inviting and related to each other (BRANDING!), otherwise the traveler will feel uncomfortable and turn right around. If you are successful in enticing them the entire length of the span, you are rewarded with an engaged new…

Graphic Design Social Media Web Design

How to Cherry Pick Your Digital Marketing Austin Customers

When it comes to finding potential Austin customers on social media, you have all the freedom in the world to pick and choose. By selecting hash tags and writing content that appeals to a certain type of Austin customer who is looking for a service, you can position your small business Austin digital marketing to be found by exactly the type of Texas customer you are looking for. Small Businesses in Austin using Digital Marketing Strategy For instance, say you’re a cupcake bakery. You do a lot of business with your “Mom” customers, who come to buy cute cupcakes for their kids’ birthday parties…

Graphic Design Social Media Web Design