When it comes top Austin digital marketing, there is a focal point you should be aware of as a small business owner. Just as the keystone is the most important piece of a bridge, a well-branded website is the centerpiece of your marketing.
The Austin Digital Marketing Bridge
Think of your marketing platform as a bridge across which visitors must cross. Every step should feel solid and inviting and related to each other (BRANDING!), otherwise the traveler will feel uncomfortable and turn right around. If you are successful in enticing them the entire length of the span, you are rewarded with an engaged new lead – and your visitor is rewarded with the feeling that they are dealing with a professional company that has everything tightly in place.
Your Austin WordPress Website is Key
As evidenced by rising per click rates in online advertising, websites are the number one lead capture tool of virtually every marketing platform.
Every piece of outreach a company publishes or distributes points (or SHOULD point!) to the website – and when visitors arrive, they should be faced with a familiar interface that they were already introduced to by the marketing materials through which they were initially engaged. A well branded company can be recognized at a glance wherever you see them.
Whether your initial contact with your target audience is achieved through advertising in a magazine, a Google AdWords campaign, a Facebook or other social media push, local newspaper mentions or door to door flyer distribution, your website is the landing place where your lead will be captured. Most people check out a company’s website before picking up the phone and calling or otherwise reaching out, to make sure they FEEL good about exposing themselves. The site needs to speak clearly to keep that visitor engaged. After they took the time to actually check out your site, don’t lose them there!
Branding, then Website, then Everything Else Austin Digital Marketing!
I have had clients come to me who have spent tens of thousands on advertising campaigns and are perplexed why they are not attaining a better ROI. More times than I can count, these clients have a website that was not professionally designed.
Once your brand identity is firmly in place, invest in a well designed, professional site with tightly edited content and engaging graphics, complete with analytics so you can further refine over time in response to visitor behavior. THEN and ONLY THEN start driving traffic. Doing otherwise is a waste of marketing dollars! Once you have your foundation firmly in place, you’ll see better conversion rates and a rise in business as visitors start crossing your bridge.