Strategy & Insights

Understanding Core Web Vitals: Key Metrics That Impact Your Website’s SEO

Google’s Page Experience update, released in June 2021, marked a significant shift in the search engine giant’s approach to ranking websites. With a focus on delivering a positive user experience, Google introduced Core Web Vitals, a set of metrics that measure three aspects of a user’s page experience: perceived page load speed, responsiveness, and visual stability. The Core Web Vitals framework helps Google evaluate whether a website delivers a great page experience, and sites that score high on these metrics have a higher chance of ranking better in search results. The three Core Web Vitals metrics are Largest Contentful Paint (LCP), First Input Delay…

SEO

Long Tail Keywords: What They Are and How to Use Them for Your Business

When it comes to optimizing your website for search engines, choosing the right keywords is crucial. While short-tail keywords may be more popular, long-tail keywords can help you reach a more targeted audience and boost your search rankings. In this blog post, we’ll explain what long tail keywords are and how you can use them to optimize your website for search engines. What Are Long-Tail Keywords? Long tail keywords are longer, more specific phrases that people use when searching for information online. For example, “coffee shop in downtown Los Angeles” is a long-tail keyword, while “coffee shop” is a short-tail keyword. Long tail keywords…

SEO

How to Use Long Tail Keywords to Optimize Your Content

When it comes to SEO, targeting the right keywords is essential for improving your search engine rankings and driving traffic to your website. While short-tail keywords are important, long-tail keywords can also play a key role in optimizing your content. So, what are long tail keywords, and how can you use them to optimize your content? In this blog post, we’ll explore some tips and best practices for incorporating long-tail keywords into your website content. What are long tail keywords? Long tail keywords are longer and more specific phrases that people use when searching for information online. Unlike short tail keywords, which are broad…

SEO

SEO Austin – Why does it take so long to work?

So many WordPress SEO digital marketing companies in Austin and elsewhere promise fast results, first page rankings, etc. etc. etc. Anybody who tells you those things is a scammer. Full stop. Period! SEO Austin – Why does it take so long? Excellent WordPress SEO work is a digital marketing investment that takes time and creativity, and is not a “wash and repeat” checklist effort. Effective SEO requires constant analysis, consistent ongoing effort, and an agile attitude. Client involvement in digital marketing is critical, as content creation is a key part of SEO work. If you work with HS Creative on your SEO, we will…

SEO Web Design WordPress

Digital marketing Austin you own the car – we just borrow the keys!

Sadly, I can’t even count the number of clients that have come to me not knowing their own username and passwords to log into their domain registrar, web hosting, you name it. It’s an unfortunate reality that there are a ridiculous number of digital marketing “experts” experts and even established firms that somehow convince their clients that they should hold the keys to your kingdom. This couldn’t be further from the truth. Digital marketing Austin companies shouldn’t own your accounts! There is absolutely no reason that you shouldn’t own every single account associated with your business. Your website, Google analytics, PPC Google ads, Facebook…

SEO Web Design WordPress

SEO Austin – What’s Involved?

SEO Austin – What’s involved? The SEO work we do for our clients here in Austin Texas is custom designed for each business. One size definitely does not fit all! Here is a list of just some of the items that we will take care of for you if you decide to work with us on your Austin SEO.  SEO Austin work can include: – Competitor research & monitoring – Keyword & key phrase research & strategy – Geographic targeting – Link building strategies – Link monitoring & management (broken links, “toxic” backlinks, etc) – Site performance – speed checks & ongoing optimization –…

SEO Web Design WordPress

Do Keyword Meta Tags Help Your Austin Website’s SEO?

Austin SEO (search engine optimization) is a tricky, ever changing landscape. The algorithms and data sets used by Google, Bing and the other search engines are constantly adjusting to accommodate the vast amount of information circulating throughout the World Wide Wonderland. Our challenge as optimizers working to help our clients is to anticipate these adjustments as we maintain websites and tweak content and code to secure a solid corner where their SEO is earning them organic traffic that results in customers or sales.  I do have a theory as to how Google develops its ranking algorithms – read it at your leisure and see if…

SEO Web Design

WordPress Website Facelifts – Easier Than Austin Design Firms Want you to Think!

Many folks think an Austin WordPress website redesign has to be an entirely new website – often, actually most of the time, this isn’t the case. Austin WordPress redesign – easier than you think! Especially when my Austin web design client is on a tight budget, there are many creative ways to update a website and make it look and feel brand-spankin’ new without changing much except the “Skin.” If it’s not necessary to change the structure of the site and you just need a rebranding, it is probably a much smaller job than you think! WordPress websites in Austin don’t have to be…

Web Design

Austin Digital Marketing -You Pollen, Customer Bee

When you think of social media in Austin, it often feels like you’re stuck in one place, waiting for people to notice you. That couldn’t be further from the truth. Use Austin Digital Marketing to attract customers! You are like pollen, drawing bees to you – and the brighter your flower (your content), the quicker they come to snoop around. Even if they don’t actively pick you up, exposure is good – it sticks to their legs as they fly around, and if your flower was nice they’ll be back. The goal is to get picked up by each of your visitors and carried…

Social Media Web Design

Facing Facebook in Small Business Digital Marketing Austin

Behind every Facebook user there is a story. Each is keeping a personal journal of sorts, marking events in their life and passing the time with friends as they browse their timeline on their laptop. Successful Austin Digital Marketing with Facebook Facebook is the success it is because it is a personal journey that each person can make their own. Your business Facebook presence is a part of this story. The trick is to make your posts just personal enough to fit in each user’s timeline without feeling too commercial, while keeping it surface enough to not intrude on their real life friendships. There’s…

Graphic Design Social Media Web Design

WordPress Makes Life Easy for Austin Small Business

We are often asked by clients who come to us with older websites and are considering a move to a WordPress system what the benefits would be, so we thought we’d list a few of the “biggies” here. In-House WordPress Austin Website Content Management The big obvious benefit to establishing a WordPress platform for your Austin small business website is that it enables the website to be easily administrated internally, with minimal training. A variety of user security levels can be applied for different levels of access such as authors, editors and administrators, and when editing a page the system is much like editing…

Web Design

Water your Twitter Garden, with Austin Digital Marketing!

Social Media can help your company in many ways, but one of the benefits that many marketers fail to recognize is that of getting to know your customers and their behavior better. Digital Marketing Austin Sure it’s great to have digital marketing success in Austin with a coupon campaign or receive a slew of retweets for a Twitter promotion, but when we think about long tail success with Austin digital marketing it’s all about understanding your customer base. One of the mistakes people make on Twitter in particular is forgetting to explore. By searching the very hashtags you are using in your own posts…

Social Media Web Design