Google’s Page Experience update, released in June 2021, marked a significant shift in the search engine giant’s approach to ranking websites. With a focus on delivering a positive user experience, Google introduced Core Web Vitals, a set of metrics that measure three aspects of a user’s page experience: perceived page load speed, responsiveness, and visual stability.
The Core Web Vitals framework helps Google evaluate whether a website delivers a great page experience, and sites that score high on these metrics have a higher chance of ranking better in search results. The three Core Web Vitals metrics are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Largest Contentful Paint (LCP)
Largest Contentful Paint (LCP) measures the time it takes for a page’s largest element, such as an image or a video, to load on the screen. A good LCP score is under 2.5 seconds, and anything above 4 seconds is considered poor.
First Input Delay (FID)
First Input Delay (FID) measures the time it takes for a user to interact with a page, such as clicking a button or entering text. A good FID score is under 100 milliseconds, and anything above 300 milliseconds is considered poor.
Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) measures how stable the visual layout of a page is during the loading process. A good CLS score is less than 0.1, and anything above 0.25 is considered poor.
Optimizing your website’s Core Web Vitals is crucial to ensure a seamless user experience and improve your search engine rankings. A website with a great page experience can lead to lower bounce rates, longer time spent on the site, and ultimately higher conversion rates. Google has made it clear that Core Web Vitals are here to stay, so it’s important to benchmark your website’s Core Web Vitals and identify areas for improvement.
Improving your website’s Core Web Vitals may require a variety of actions, such as optimizing images and videos to reduce their size, improving server response times, or implementing lazy loading for images and videos. Website owners should prioritize optimizing their website for a seamless user experience to ensure they remain competitive in the ever-changing digital landscape.
Staying updated with the latest trends and algorithms in the digital space is crucial for website owners and digital marketers. Core Web Vitals are just one of the many buzzwords that you should know and understand to stay ahead of the game. As the digital landscape continues to evolve, it’s essential to prioritize user experience and stay up-to-date with the latest trends and technologies.
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